{"id":1,"date":"2019-02-25T01:23:00","date_gmt":"2019-02-25T01:23:00","guid":{"rendered":"https:\/\/www.theorangegraphics.com\/\/blog\/?p=1"},"modified":"2025-02-02T23:32:19","modified_gmt":"2025-02-02T23:32:19","slug":"what-is-a-logo","status":"publish","type":"post","link":"https:\/\/orangegraphics.us\/blog\/what-is-a-logo\/","title":{"rendered":"What is a Logo?"},"content":{"rendered":"\n<p>Briefly a&nbsp;logo is a word, a symbol,&nbsp;a picture, an icon or&nbsp;a combination&nbsp;of all!.&nbsp;As a graphic point of view logo is an&nbsp;emblem that has been designed to visually represent a brand. The history behind this name is from Greek&nbsp;which&nbsp;is abbreviation of Logotype (\u03bb\u03cc\u03b3\u03bf\u03c2&nbsp;<em>logos<\/em>&nbsp;\u201cword\u201d and \u03c4\u03cd\u03c0\u03bf\u03c2&nbsp;<em>typos<\/em>&nbsp;\u201cimprint\u201d).<br>According to this point we may think of a question:&nbsp;\u201cIs a&nbsp;logo&nbsp;is just the one that contains stylized letters and nothing else?!\u201d. Well, the answer is yes and no!. During the past years graphic design system is changed, rules are modified and step by step logo marks and logo types become just one thing, a logo.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>The history behind this name is from Greek\u00a0which\u00a0is abbreviation of Logotype (\u03bb\u03cc\u03b3\u03bf\u03c2\u00a0logos\u00a0\u201cword\u201d and \u03c4\u03cd\u03c0\u03bf\u03c2\u00a0typos\u00a0\u201cimprint\u201d)<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>So in 21 century logos are mixed of different elements including words, icons, shapes etc. Now logo design is one of the most important categories of graphic design. Designing a logo is absolutely an expertise case which needs study of full history of the client business, type of the activities, target markets and other important items to be collected so the final output exposed to show the main and most important information of a business to others. There is no doubt a good logo comes from an expert\u2019s hands, there is no other way!.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Briefly a&nbsp;logo is a word, a symbol,&nbsp;a picture, an icon or&nbsp;a combination&nbsp;of all!.&nbsp;As a graphic point of view logo is an&nbsp;emblem that has been designed to visually represent a brand. The history behind this name is from Greek&nbsp;which&nbsp;is abbreviation of Logotype (\u03bb\u03cc\u03b3\u03bf\u03c2&nbsp;logos&nbsp;\u201cword\u201d and \u03c4\u03cd\u03c0\u03bf\u03c2&nbsp;typos&nbsp;\u201cimprint\u201d).According to this point we may think of a question:&nbsp;\u201cIs a&nbsp;logo&nbsp;is just [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":60,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[10,7,8,6,9],"class_list":["post-1","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphic-design","tag-branding","tag-graphic-design","tag-graphicdesign","tag-logo","tag-orangegraphics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is a Logo? - Orange Graphics Blog<\/title>\n<meta name=\"description\" content=\"Briefly a\u00a0logo is a word, a symbol,\u00a0a picture, an icon or\u00a0a combination\u00a0of all!.\u00a0As a graphic point of view logo is an\u00a0emblem that has been designed to visually represent a brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/orangegraphics.us\/blog\/what-is-a-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a Logo? - Orange Graphics Blog\" \/>\n<meta property=\"og:description\" content=\"Briefly a\u00a0logo is a word, a symbol,\u00a0a picture, an icon or\u00a0a combination\u00a0of all!.\u00a0As a graphic point of view logo is an\u00a0emblem that has been designed to visually represent a brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/orangegraphics.us\/blog\/what-is-a-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"Orange Graphics Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theorangegraphics\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-25T01:23:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-02T23:32:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/orangegraphics.us\/blog\/wp-content\/uploads\/2019\/02\/slider-750x410.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"410\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ash Sami\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@orangegraphics_\" \/>\n<meta name=\"twitter:site\" content=\"@orangegraphics_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ash Sami\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/orangegraphics.us\/blog\/what-is-a-logo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/orangegraphics.us\/blog\/what-is-a-logo\/\"},\"author\":{\"name\":\"Ash Sami\",\"@id\":\"https:\/\/orangegraphics.us\/blog\/#\/schema\/person\/a893941dd5f2db8062904ea291b364ec\"},\"headline\":\"What is a Logo?\",\"datePublished\":\"2019-02-25T01:23:00+00:00\",\"dateModified\":\"2025-02-02T23:32:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/orangegraphics.us\/blog\/what-is-a-logo\/\"},\"wordCount\":243,\"publisher\":{\"@id\":\"https:\/\/orangegraphics.us\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/orangegraphics.us\/blog\/what-is-a-logo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/orangegraphics.us\/blog\/wp-content\/uploads\/2019\/02\/slider-750x410.jpg\",\"keywords\":[\"branding\",\"graphic-design\",\"graphicdesign\",\"logo\",\"orangegraphics\"],\"articleSection\":[\"Graphic Design\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/orangegraphics.us\/blog\/what-is-a-logo\/\",\"url\":\"https:\/\/orangegraphics.us\/blog\/what-is-a-logo\/\",\"name\":\"What is a Logo? - Orange Graphics Blog\",\"isPartOf\":{\"@id\":\"https:\/\/orangegraphics.us\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/orangegraphics.us\/blog\/what-is-a-logo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/orangegraphics.us\/blog\/what-is-a-logo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/orangegraphics.us\/blog\/wp-content\/uploads\/2019\/02\/slider-750x410.jpg\",\"datePublished\":\"2019-02-25T01:23:00+00:00\",\"dateModified\":\"2025-02-02T23:32:19+00:00\",\"description\":\"Briefly a\u00a0logo is a word, a symbol,\u00a0a picture, an icon or\u00a0a combination\u00a0of all!.\u00a0As a graphic point of view logo is an\u00a0emblem that has been designed to visually represent a brand.\",\"breadcrumb\":{\"@id\":\"https:\/\/orangegraphics.us\/blog\/what-is-a-logo\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/orangegraphics.us\/blog\/what-is-a-logo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/orangegraphics.us\/blog\/what-is-a-logo\/#primaryimage\",\"url\":\"https:\/\/orangegraphics.us\/blog\/wp-content\/uploads\/2019\/02\/slider-750x410.jpg\",\"contentUrl\":\"https:\/\/orangegraphics.us\/blog\/wp-content\/uploads\/2019\/02\/slider-750x410.jpg\",\"width\":750,\"height\":410},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/orangegraphics.us\/blog\/what-is-a-logo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/orangegraphics.us\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is a Logo?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/orangegraphics.us\/blog\/#website\",\"url\":\"https:\/\/orangegraphics.us\/blog\/\",\"name\":\"Orange Graphics Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/orangegraphics.us\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/orangegraphics.us\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/orangegraphics.us\/blog\/#organization\",\"name\":\"Orange Graphics\",\"url\":\"https:\/\/orangegraphics.us\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/orangegraphics.us\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/orangegraphics.us\/blog\/wp-content\/uploads\/2023\/02\/cropped-cropped-cropped-logo.webp\",\"contentUrl\":\"https:\/\/orangegraphics.us\/blog\/wp-content\/uploads\/2023\/02\/cropped-cropped-cropped-logo.webp\",\"width\":155,\"height\":84,\"caption\":\"Orange Graphics\"},\"image\":{\"@id\":\"https:\/\/orangegraphics.us\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/theorangegraphics\/\",\"https:\/\/x.com\/orangegraphics_\",\"https:\/\/www.instagram.com\/theorangegraphics\/\",\"https:\/\/www.youtube.com\/channel\/UC0OQ9ZKWq3I0L-uf8MXUN0A\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/orangegraphics.us\/blog\/#\/schema\/person\/a893941dd5f2db8062904ea291b364ec\",\"name\":\"Ash Sami\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/orangegraphics.us\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/787bdb5fadf8da0e50177963f4a6ed67c7ee6fe738a74a3b33a87aeb38566c84?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/787bdb5fadf8da0e50177963f4a6ed67c7ee6fe738a74a3b33a87aeb38566c84?s=96&d=mm&r=g\",\"caption\":\"Ash Sami\"},\"description\":\"Senior graphic designer, Marketing consultant.\",\"sameAs\":[\"https:\/\/www.theorangegraphics.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is a Logo? - Orange Graphics Blog","description":"Briefly a\u00a0logo is a word, a symbol,\u00a0a picture, an icon or\u00a0a combination\u00a0of all!.\u00a0As a graphic point of view logo is an\u00a0emblem that has been designed to visually represent a brand.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/orangegraphics.us\/blog\/what-is-a-logo\/","og_locale":"en_US","og_type":"article","og_title":"What is a Logo? - Orange Graphics Blog","og_description":"Briefly a\u00a0logo is a word, a symbol,\u00a0a picture, an icon or\u00a0a combination\u00a0of all!.\u00a0As a graphic point of view logo is an\u00a0emblem that has been designed to visually represent a brand.","og_url":"https:\/\/orangegraphics.us\/blog\/what-is-a-logo\/","og_site_name":"Orange Graphics Blog","article_publisher":"https:\/\/www.facebook.com\/theorangegraphics\/","article_published_time":"2019-02-25T01:23:00+00:00","article_modified_time":"2025-02-02T23:32:19+00:00","og_image":[{"width":750,"height":410,"url":"https:\/\/orangegraphics.us\/blog\/wp-content\/uploads\/2019\/02\/slider-750x410.jpg","type":"image\/jpeg"}],"author":"Ash Sami","twitter_card":"summary_large_image","twitter_creator":"@orangegraphics_","twitter_site":"@orangegraphics_","twitter_misc":{"Written by":"Ash Sami","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/orangegraphics.us\/blog\/what-is-a-logo\/#article","isPartOf":{"@id":"https:\/\/orangegraphics.us\/blog\/what-is-a-logo\/"},"author":{"name":"Ash Sami","@id":"https:\/\/orangegraphics.us\/blog\/#\/schema\/person\/a893941dd5f2db8062904ea291b364ec"},"headline":"What is a Logo?","datePublished":"2019-02-25T01:23:00+00:00","dateModified":"2025-02-02T23:32:19+00:00","mainEntityOfPage":{"@id":"https:\/\/orangegraphics.us\/blog\/what-is-a-logo\/"},"wordCount":243,"publisher":{"@id":"https:\/\/orangegraphics.us\/blog\/#organization"},"image":{"@id":"https:\/\/orangegraphics.us\/blog\/what-is-a-logo\/#primaryimage"},"thumbnailUrl":"https:\/\/orangegraphics.us\/blog\/wp-content\/uploads\/2019\/02\/slider-750x410.jpg","keywords":["branding","graphic-design","graphicdesign","logo","orangegraphics"],"articleSection":["Graphic Design"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/orangegraphics.us\/blog\/what-is-a-logo\/","url":"https:\/\/orangegraphics.us\/blog\/what-is-a-logo\/","name":"What is a Logo? - Orange Graphics Blog","isPartOf":{"@id":"https:\/\/orangegraphics.us\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/orangegraphics.us\/blog\/what-is-a-logo\/#primaryimage"},"image":{"@id":"https:\/\/orangegraphics.us\/blog\/what-is-a-logo\/#primaryimage"},"thumbnailUrl":"https:\/\/orangegraphics.us\/blog\/wp-content\/uploads\/2019\/02\/slider-750x410.jpg","datePublished":"2019-02-25T01:23:00+00:00","dateModified":"2025-02-02T23:32:19+00:00","description":"Briefly a\u00a0logo is a word, a symbol,\u00a0a picture, an icon or\u00a0a combination\u00a0of all!.\u00a0As a graphic point of view logo is an\u00a0emblem that has been designed to visually represent a brand.","breadcrumb":{"@id":"https:\/\/orangegraphics.us\/blog\/what-is-a-logo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/orangegraphics.us\/blog\/what-is-a-logo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/orangegraphics.us\/blog\/what-is-a-logo\/#primaryimage","url":"https:\/\/orangegraphics.us\/blog\/wp-content\/uploads\/2019\/02\/slider-750x410.jpg","contentUrl":"https:\/\/orangegraphics.us\/blog\/wp-content\/uploads\/2019\/02\/slider-750x410.jpg","width":750,"height":410},{"@type":"BreadcrumbList","@id":"https:\/\/orangegraphics.us\/blog\/what-is-a-logo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/orangegraphics.us\/blog\/"},{"@type":"ListItem","position":2,"name":"What is a Logo?"}]},{"@type":"WebSite","@id":"https:\/\/orangegraphics.us\/blog\/#website","url":"https:\/\/orangegraphics.us\/blog\/","name":"Orange Graphics Blog","description":"","publisher":{"@id":"https:\/\/orangegraphics.us\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/orangegraphics.us\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/orangegraphics.us\/blog\/#organization","name":"Orange Graphics","url":"https:\/\/orangegraphics.us\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/orangegraphics.us\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/orangegraphics.us\/blog\/wp-content\/uploads\/2023\/02\/cropped-cropped-cropped-logo.webp","contentUrl":"https:\/\/orangegraphics.us\/blog\/wp-content\/uploads\/2023\/02\/cropped-cropped-cropped-logo.webp","width":155,"height":84,"caption":"Orange Graphics"},"image":{"@id":"https:\/\/orangegraphics.us\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/theorangegraphics\/","https:\/\/x.com\/orangegraphics_","https:\/\/www.instagram.com\/theorangegraphics\/","https:\/\/www.youtube.com\/channel\/UC0OQ9ZKWq3I0L-uf8MXUN0A"]},{"@type":"Person","@id":"https:\/\/orangegraphics.us\/blog\/#\/schema\/person\/a893941dd5f2db8062904ea291b364ec","name":"Ash Sami","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/orangegraphics.us\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/787bdb5fadf8da0e50177963f4a6ed67c7ee6fe738a74a3b33a87aeb38566c84?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/787bdb5fadf8da0e50177963f4a6ed67c7ee6fe738a74a3b33a87aeb38566c84?s=96&d=mm&r=g","caption":"Ash Sami"},"description":"Senior graphic designer, Marketing consultant.","sameAs":["https:\/\/www.theorangegraphics.com"]}]}},"jetpack_featured_media_url":"https:\/\/orangegraphics.us\/blog\/wp-content\/uploads\/2019\/02\/slider-750x410.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/orangegraphics.us\/blog\/wp-json\/wp\/v2\/posts\/1","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orangegraphics.us\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orangegraphics.us\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orangegraphics.us\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/orangegraphics.us\/blog\/wp-json\/wp\/v2\/comments?post=1"}],"version-history":[{"count":10,"href":"https:\/\/orangegraphics.us\/blog\/wp-json\/wp\/v2\/posts\/1\/revisions"}],"predecessor-version":[{"id":1519,"href":"https:\/\/orangegraphics.us\/blog\/wp-json\/wp\/v2\/posts\/1\/revisions\/1519"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orangegraphics.us\/blog\/wp-json\/wp\/v2\/media\/60"}],"wp:attachment":[{"href":"https:\/\/orangegraphics.us\/blog\/wp-json\/wp\/v2\/media?parent=1"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orangegraphics.us\/blog\/wp-json\/wp\/v2\/categories?post=1"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orangegraphics.us\/blog\/wp-json\/wp\/v2\/tags?post=1"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}