{"id":104,"date":"2021-02-20T05:51:16","date_gmt":"2021-02-20T05:51:16","guid":{"rendered":"https:\/\/www.theorangegraphics.com\/blog\/?p=104"},"modified":"2023-02-08T02:35:42","modified_gmt":"2023-02-08T02:35:42","slug":"what-is-a-website-audit-and-why-is-it-important","status":"publish","type":"post","link":"https:\/\/orangegraphics.us\/blog\/what-is-a-website-audit-and-why-is-it-important\/","title":{"rendered":"What is a  Website Audit and Why is it Important?"},"content":{"rendered":"\n<p>A website audit or as you can call it an SEO website\naudit is a series of techniques to identify and fix the problems hidden inside\na website architecture. As a result, website will be improved technically and will\nhave better performance and better engagement with search engines.<\/p>\n\n\n\n<p>A website audit is the process of evaluating the search\nengine friendliness of a website in many areas. It is important to identifying\nstrengths, weaknesses and potentials of a website architecture to improve\ntechnical performance.<br>\n<br>\nAny website after a correct audit process will have more user engagement, better user\nexperience, attracts more traffic, works with improved functionality, and obviously\nhas a better performance.<br>\n<br>\nWebsite&nbsp;audits&nbsp;is&nbsp;the&nbsp;key&nbsp;to&nbsp;help&nbsp;uncover&nbsp;what\u2019s&nbsp;not&nbsp;working&nbsp;with&nbsp;a&nbsp;website&nbsp;and\nlayout&nbsp;what&nbsp;parts&nbsp;of&nbsp;it&nbsp;need&nbsp;to&nbsp;be&nbsp;adjusted&nbsp;to&nbsp;bring&nbsp;in&nbsp;maximum&nbsp;returns.&nbsp;It\nives&nbsp;a&nbsp;boost to the website&nbsp;so&nbsp;it&nbsp;start&nbsp;speaking&nbsp;with&nbsp;the&nbsp;language\nthat search&nbsp;engines&nbsp;like to hear.<\/p>\n\n\n\n<p><br> We know that 97% of Americans internet users search for local products and services online and 72% of consumers who perform a local search visit a store within five miles, these factors show the importance of a website audit which is the first step towards any successful search engine optimization process.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"825\" height=\"625\" src=\"https:\/\/www.theorangegraphics.com\/blog\/wp-content\/uploads\/2019\/12\/audit-infographic.jpg\" alt=\"\" class=\"wp-image-105\" srcset=\"https:\/\/orangegraphics.us\/blog\/wp-content\/uploads\/2019\/12\/audit-infographic.jpg 825w, https:\/\/orangegraphics.us\/blog\/wp-content\/uploads\/2019\/12\/audit-infographic-300x227.jpg 300w, https:\/\/orangegraphics.us\/blog\/wp-content\/uploads\/2019\/12\/audit-infographic-768x582.jpg 768w, https:\/\/orangegraphics.us\/blog\/wp-content\/uploads\/2019\/12\/audit-infographic-500x380.jpg 500w, https:\/\/orangegraphics.us\/blog\/wp-content\/uploads\/2019\/12\/audit-infographic-700x530.jpg 700w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/figure><\/div>\n\n\n\n<p>Website audit is not just discovering errors, it\u2019s the process of discovering and\nfixing them and boost the website performance especially for search engine\noptimization (SEO).<br>\n<br>\nA\nwebsite audit starts with examine various issues including website health,\nsecurity, validations, errors and etc., a report\nwill be created based on the exams then the process starts with fixing the\nproblems one by one and finally ends up with changing a website to a working\nmachine.<br>\n<br>\nA successful website audits makes the website\nto be aligned with Google\u2019s best practices and helps the business for growth\nonline, with increasing site traffic and performance. <\/p>\n\n\n\n<p>Some of the aspects of a website audit are as follows:<br><\/p>\n\n\n<p style=\"margin: 0in; margin-bottom: .0001pt;\">01. Crawling Issues<\/p>\n<p style=\"margin: 0in; margin-bottom: .0001pt;\">02. Indexing Issues<\/p>\n<p style=\"margin: 0in; margin-bottom: .0001pt;\">03. Errors in robots.txt<\/p>\n<p style=\"margin: 0in; margin-bottom: .0001pt;\">04. Define h1 to h6 Tags<\/p>\n<p style=\"margin: 0in; margin-bottom: .0001pt;\">05. Rich Snipers<\/p>\n<p style=\"margin: 0in; margin-bottom: .0001pt;\">06. Duplicate Content<\/p>\n<p style=\"margin: 0in; margin-bottom: .0001pt;\">07. Uncompressed Pages and Scripts<\/p>\n<p style=\"margin: 0in; margin-bottom: .0001pt;\">08. Images Optimization<\/p>\n<p style=\"margin: 0in; margin-bottom: .0001pt;\">09. Social Media Integration<\/p>\n<p style=\"margin: 0in; margin-bottom: .0001pt;\">10. Adjust .htacees file<\/p>\n<p style=\"margin: 0in; margin-bottom: .0001pt;\">11. Identify Poorly Optimized Tittle Tags<\/p>\n<p style=\"margin: 0in; margin-bottom: .0001pt;\">12. Site Map Health<\/p>\n<p style=\"margin: 0in; margin-bottom: .0001pt;\">13. 404 Error Page<\/p>\n<p style=\"margin: 0in; margin-bottom: .0001pt;\">14. Poor Text-to-html Ratio<\/p>\n<p style=\"margin: 0in; margin-bottom: .0001pt;\">15. 4xx Errors<\/p>\n<p style=\"margin: 0in; margin-bottom: .0001pt;\">16. 5xx Errors<\/p>\n<p style=\"margin: 0in; margin-bottom: .0001pt;\">17. Redirect Chains and Loops<\/p>\n<p style=\"margin: 0in; margin-bottom: .0001pt;\">18. Images Alt Tags<\/p>\n<p style=\"margin: 0in; margin-bottom: .0001pt;\">19. Images Descriptions<\/p>\n<p style=\"margin: 0in; margin-bottom: .0001pt;\">20. Areas of Potential Penalties<\/p>\n<p style=\"margin: 0in; margin-bottom: .0001pt;\">21. Declare Doctype<\/p>\n<p style=\"margin: 0in; margin-bottom: .0001pt;\">22. Technical Errors<\/p>\n<p style=\"margin: 0in; margin-bottom: .0001pt;\">23. URL Structures<\/p>\n<p style=\"margin: 0in; margin-bottom: .0001pt;\">24. HTML and CSS Validation<\/p>\n<p style=\"margin: 0in; margin-bottom: .0001pt;\">25. Link Structures<\/p>\n<p style=\"margin: 0in; margin-bottom: .0001pt;\">26. Consolidated Java Script Files<\/p>\n<p style=\"margin: 0in; margin-bottom: .0001pt;\">27. Consolidated CSS Files<\/p>\n<p style=\"margin: 0in; margin-bottom: .0001pt;\">28 Redirects<\/p>\n<p><!-- \/wp:post-content --><!-- wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>If you want to improve your website ranking, get more organic traffic, and find out why you spend money on SEO but your competitors have higher ranking despite having lower authority and poor UX, then there are certain steps you need to take, the first one is a website audit.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Contact Orange Graphics to get a FREE report about your website by clicking on the link below: <br \/><a href=\"https:\/\/www.theorangegraphics.com\/website-audit\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"https:\/\/www.theorangegraphics.com\/website-audit (opens in a new tab)\">https:\/\/www.theorangegraphics.com\/website-audit<\/a><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>We\u2019ve included lots of essential checks and multiple types of<br \/>technical audits to help you fix your website.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","protected":false},"excerpt":{"rendered":"<p>A website audit or as you can call it an SEO website audit is a series of techniques to identify and fix the problems hidden inside a website architecture. As a result, website will be improved technically and will have better performance and better engagement with search engines. A website audit is the process of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5,3],"tags":[57,33,51,63,64,31,55,60,81,61,52,56,58,54,65],"class_list":["post-104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-web-design","tag-audit","tag-local-search","tag-orange-graphics","tag-organic-visitors","tag-search-engine-optimization","tag-seo","tag-seo-websitye","tag-small-business","tag-theorangegraphics","tag-user-experience","tag-website-audit","tag-website-health","tag-website-performance","tag-website-seo","tag-website-traffic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is a Website Audit 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