Case Study: Multi-Channel Marketing for Yekta Market by Orange Graphics

Role

Advertising Campaign / Website Development/ SEO

Client

Yekta Market

Business Location

Rockville

Website

yektamarket.com

Amplifying Online Presence

Yekta Market, a leading Persian retail brand, partnered with us to expand its market reach and enhance its online visibility. Focusing on diverse digital marketing channels, our team developed a comprehensive strategy that included website development, print and digital advertising, social media campaigns, and SEO. This case study highlights our approach and the impactful results achieved through multi-channel marketing for Yekta Market.

webdesign project

webdesign project

Website Development

Yekta Market's e-commerce platform was designed with a strong emphasis on delivering a seamless online shopping experience. We focused on intuitive navigation, visually appealing layouts, and full mobile optimization. Key features included streamlined product categories and an efficient search functionality, responsive design for compatibility across all devices, integration of secure payment gateways to ensure smooth and safe transactions, and enhanced product pages featuring detailed descriptions alongside high-quality images.

advertising project

advertising project

Integrated Ad Strategy

Yekta Market’s marketing campaign integrated print, digital, video, and social media advertising to maximize reach and engagement. Print ads appeared in local publications, highlighting seasonal promotions and the convenience of online shopping. Digital and video ads were strategically placed across Google Ads, display networks, and social media platforms, featuring retargeting to encourage repeat purchases. Social media campaigns on platforms such as Facebook and Instagram leveraged user-generated content and influencer partnerships to boost brand credibility and drive traffic.

advertising project

advertising project

advertising project

advertising project

advertising project

advertising project

Search Engine Optimization (SEO)

To boost Yekta Market’s organic search visibility and improve its ranking on search engine results pages (SERPs), we conducted a comprehensive SEO audit and implemented targeted optimization strategies. Our approach included in-depth keyword research, on-page SEO enhancements, technical improvements, and strategic content marketing. By optimizing the website structure, increasing site speed, and producing high-quality content, we successfully elevated Yekta Market’s online presence and drove significant organic traffic growth. The results were outstanding: a 70% increase in website traffic within the first year, an 80% improvement in organic traffic from higher search rankings, and a 70% growth in online sales.

Case Study 1

Case Study 3